Quick Start Guide

Create a footprint

Describe yourself to AIFE

1. I / We - Knowing whether it’s just you by yourself, or you as part of a bigger team, will tell AIFE a lot about how to style and promote your brand.
2. Your (brand) name - Try avoiding suffixes like “Pty. Ltd.”, “Inc.”, etc. If you’re a person, avoid prefixes like “Miss”, “Mr.”, etc.
3. How you identify - The way you identify has an big impact on the style and tone of your brand’s content. A boutique business strikes a different tone to a startup. The same is true for identifying as a “Professional” vs “A girl”.
4. Why you want your content out there - Knowing why you want your content out there (“selling products”, “organising an event” etc.), gives AIFE clues about what starter content, platforms, services, media are most suitable for you.
5. What your content is about - Style and starter content are all heavily influenced by what you pick here.
6. What you want your audience to do - Your call-to-action is the single most important thing of your footprint; it’s the-thing-you-want-people-to-do and the reason your content exists.
7. Your email address - Even your email address is used to gather clues about who you are and what you do.
8. Your Facebook business or fan page - If you have a business or fan page, AIFE uses its information to better refine your footprint’s starter content.
9. Your logo - If provided with a logo, AIFE will analyse the logo and create color schemes based on your logo. Note that you can always provide a logo later and/or tweak the base colors she derived via settings > about > logo, colors and graphics.
10. Launch - Let AIFE build your new footprint within 60 seconds. Keep an eye out for the email with your sign-in credentials.
    

Choose a design

With AIFE, design is content driven; your content dictates form and function.

It's the complete opposite of DIY design and "shoehorning" content into ready-made templates. Not with AIFE; as you build your content, AIFE will keep designing around it, fully automatically. On all platforms, services and media.

Because AIFE does not use templates, there are as many designs possible as there are stars in the universe. However, don't think AIFE's initial design suggestions are completely random;

Just like a real designer, she lets her creativity flow within the boundaries of what she knows about you and your brand's needs. A construction company will never be offered a design with a curly font or pastel colors. Similarly, a beauty salon will never be offered a design with a military style font or saturated kids-oriented colors.

If you uploaded a logo, AIFE will have analyzed it for any colors she can use. Once found, she will then use these simple "base" colors to base more elaborate color schemes on. Just like a real designer, she knows all the ins and outs of color theory and contrast optimization. And like a real designer, she is perfectly adept at seemingly creating colors from nothing that still perfectly suit your brand.

If you decide you need a different design later on, you can make these changes via the design section in the Footprint Management System. If you would like to define new base colors, you can do so under settings > about > logo, colors and graphics > colors.

Sign into your Footprint Management System ("FMS")

Once you are happy with your design, you can go straight into your footprint management system by clicking the button labelled "use this design".

Subsequent signing in can be done through the aife.ai website, the link in the email sent to you, or by adding "/FMS" (case sensitive!) to the domain of your footprint, for example "https://myfootprint.aife.me/FMS".

On first sign-in, you are offered a quick 60-second tour. It is highly recommended you follow the tour. You can re-enable the tour by going into the support section, clicking the "re-enable quick tours" item and reloading the Footprint Management System.