Lighting and materials

The aim is to blend the scene with your content as realistically as possible. Lights, shadows, reflections and materials play an important role in this.

The AI designer will attempt to analyse your content and match ambient lighting, directional lighting, white balance and shadows to match your chosen 360 environment imagery.

The AI designer will attempt to analyse your content and match ambient lighting, directional lighting, white balance and shadows to match your chosen 360 environment imagery.

Your 360 imagery is further used as environment maps, subtly (or not so subtly) reflecting the environment in materials such as glass and metal.

Materials (woods, metals, stains) are chosen to match your color scheme, design preferences and branding ethos.

Please note that due to current technology restrictions, typography choices may not accurately reflect your brand's fonts and typography preferences.


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