SEO

SEO stands for Search Engine Optimization. Unfortunately, it has historically been the source of much hype, confusion and many more myths.

What it boils down to is this;

Search engines like Google and Bing act like an agents on behalf of a user. They sift through millions of web pages, to find the one that is most relevant to the user's query. In the early days, SEO was mainly a cat-and-mouse game to "cheat the system"; that is to fool the agents and get not-so-great content to rank high. Fortunately, those days are over. What the search engine agents find "interesting" today, is a good representation of what real people find interesting.

What matters today is good, easy to digest content that is legit, visible everywhere and talked about everywhere. AÍFE helps you to accomplish exactly that. Your content is presented, in as many places as possible, in the best possible way, to both real people and search engines. It is made shareable, portable and scannable by man and machine. All without paying an SEO consultant for nebulous "services".


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